The AKA Advantage

Category: What drives financial behaviour

  • The Rule of 72: watch your money grow

    If there’s one piece of financial math worth memorizing, it’s this one. The Rule of 72 is a simple shortcut that tells you roughly how many years it will take for your money to double at a given rate of return — no calculator or spreadsheet required. How it works Divide 72 by the annual…

  • How FOMO impacts your financial behavior

    The acronym FOMO – the fear of missing out – first appeared in 2004. It was not very different from the pressure to surpass one’s neighbors (keeping up with the Joneses) in terms of social status, standard of living and possessions. With the growing importance of social media, this term now seems to have adopted…